In the gentle autumn weather of Hanoi, a cozy and intimate gathering took place on October 27, 2017, at Casa Italia. With the idea of celebrating the beauty of Italian style through high-class designs, inspiring cultural stories, and top-tier cuisine, the dinner party was attended by nearly 100 guests, including architects, designers, and media from Hanoi, and two special guests, Luigi from Atlas Concorde and Fabio Minicozzi from Gessi Singapore. Ms. Cecillia Piccioni, the Italian Ambassador to Vietnam, expressed her appreciation and excitement for companies that are bringing prestigious Italian brands like Vietceramics to Vietnam.
ELLE Decoration had a conversation with Mr. Do Hong Phuc and the two representatives from Gessi and Atlas Concorde during their visit to Vietnam for the Inspired Living event in Hanoi.
Mr. Do Hong Phuc, General Director of Vietceramics, welcomed the guests and shared the reason behind his passion for bringing world-class Italian products to Vietnam.
Ms. Cecilia Piccioni – Italian Ambassador to Vietnam, delivering a speech at the event.
What criteria do you use to select Italian brands for Vietceramics?
Mr. Do Hong Phuc: Vietceramics is the exclusive distributor of top-quality tiles and bathroom fixtures from famous Italian brands worldwide, such as Atlas Concorde, Emil Group, and Gessi. We offer over 2,000 products that provide optimal solutions for various living space needs and diverse applications. Therefore, with a deep understanding of the market, a reliable network of partners, and a professional supply chain, we aim to offer our customers the best choices with refined styles, rich designs, exquisite craftsmanship, and functional utility that optimize the value of every space.
Mr. Do Hong Phuc, CEO of Vietceramics.
If you had to compare Gessi to a fashion brand, which one would it be in terms of aesthetics or personal philosophy?
Mr. Fabio Minicozzi: Every brand in Italy has a strong and reputable brand identity. But if I had to think of a brand that shares Gessi's vision, it could only be Armani. We both embody simplicity, elegance, attention to every detail, and a very unique character. That's why we are partners with the Armani hotels in Milan and Dubai.
Mr. Fabio Minicozzi from Gessi.
How many new Gessi designs are you planning to launch in 2018? Can you share with us any exciting upcoming collaborations with designers?
Mr. Fabio Minicozzi: In 2018, we will launch a groundbreaking collaboration between Gessi and David Rockwell. Gessi felt the need to develop a special design line for the American market, where an industrial style can be combined with Italian luxury to create a surprising new concept for architects and consumers. David Rockwell, one of America's most famous architects, has a lot of experience to help Gessi in creating a groundbreaking collection: INCISO. INCISO will be sold at all our branches worldwide.
What aspects of Italian design are most evident in Atlas Concorde's products?
Mr. Luigi Corbelli: Italian design is an endless cycle of creativity. Everything, from fashion to interiors, from cars to cuisine, is not simply for use; it conveys a sense of personal elegance. At Atlas Concorde, we propose ideas based on balance and harmony, but they need to be updated and adjusted according to customer feedback. Our products not only have their own elegance but also require the unique contributions of each individual to become what they are today.
Mr. Luigi Corbelli, Export Director of Atlas Concorde.
Here are some moments from Inspired Living.
@2025 VIETCERAMICS
Công Ty Cổ phần Quốc Tế Gốm Sứ Việt
cấp ngày 30/07/2011. Đăng ký thay đổi lần thứ 15 do Sở Kế hoạch và Đầu tư TP. Hồ Chí Minh ngày 06/06/2022.
