Vietceramics Opens Flagship Design and Display Showroom in Hanoi

Just over 10 years ago, the definition of a luxurious space was very different from what we see today in Vietnam's major cities. At that time, an elaborately carved wooden sofa set or gold-plated furniture was what defined a homeowner's style. Today, a living space is being redefined with a polished, minimalist, modern, and innovative look that still carries the spirit of traditional elements.

A part of the reason for this gradual shift in Vietnamese taste is that society is opening up to global design trends, embracing a youthful aesthetic, and adapting it selectively. As a result, the cluttered, heavy furniture of the past is being replaced with smoother, sculptural pieces that focus on intricate details, color, and every other element of a living space. Many major global brands, especially from European countries—where brands with up to 270 years of history and a reputation for quality like Villeroy & Boch (Germany) exist, or younger brands that have quickly gained worldwide recognition with their innovative, creative, and distinctively Italian spirit like Gessi—have taken notice and chosen Vietnam as their next destination. These strategic moves by world-class brands are entirely justified.

The grand opening of Vietceramics' first flagship showroom, also its second showroom in Hanoi, marks a perfect destination for those seeking luxurious contemporary interior decorating options. A wide range of leading global names in materials and interior accessories, particularly from Italy—the cradle of art—as well as Germany, with its centuries-old industrial tradition, have been carefully introduced by Vietceramics.

The opening event attracted guests who are representatives of top international brands, as well as architects, interior designers, and members of the domestic and international press, including: Her Excellency Cecilia Piccioni - Ambassador Extraordinary and Plenipotentiary of Italy to Vietnam, Mr. Diego - Gessi Brand Representative, Mr. Jeffrey - Villeroy & Boch Brand Representative, Mr. Sergio Sassi - President of EmilCeramica Group, Mr. Massimo - Atlas Concorde Brand Representative, and others. Attendees had the opportunity to experience living spaces designed in distinct, inspirational, and creative styles.

"We understand the importance of a home, of each living space to every homeowner. Our experience, knowledge, and passion for the market and for design trends are the driving forces that help Vietceramics satisfy our customers and meet the diverse design requirements of architectural and interior spaces."CEO Do Hong Phuc shared his thoughts on the new exhibition space.

The design and display showroom will be the starting point for an exciting conversation, where homeowners, architects, interior designers, and investors can begin to discover and experience the latest products for their homes. Along with a nationwide supply and logistics system, a diverse product portfolio, and a team of professional consultants, customers can unleash their creativity and thrive with unique design ideas, from product selection and design to installation guidance both during and after a project.

Vietceramics is known as a pioneering brand that leads the market with exclusive collections of tiles and bathroom fixtures, emphasizing design and solutions for spaces from top Italian brands like Gessi, Emil Ceramica, Atlas Concorde, Lea, Iris Ceramica, as well as Villeroy & Boch (Germany). In addition to five tile showrooms in strategic locations nationwide, Vietceramics' Bath & Tiles Design and Display Center in Hanoi will be its seventh showroom, following the Bath & Tiles Design and Display Center that opened in May 2018 at 65 Song Hanh, Ho Chi Minh City.

Bath & Tiles Design & Display Showroom Locations:

Hanoi: 15B1 (106) Nguyen Khanh Toan, Quan Hoa Ward, Cau Giay District.

Ho Chi Minh City: 65 Song Hanh, An Phu Ward, District 2.