The 42nd edition of Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings held at BolognaFiere from 22 to 26 September, once again proved to be an international reference point for the world of ceramic tiles and bathroom furnishings, attracting exhibitors and visitors from all over the world.
"One Space - Excellence on stage" was the concept behind Atlas Concorde's proposals for this edition. A product ecosystem that populated and coordinated the multiple spaces of the stand, hosting the five new collections of surfaces and furnishing objects created through excellent collaborations with architecture and interior design studios.
Several trends were confirmed at Cersaie this year, ranging from emotion to function, inspiration to surprise. A visit to the Atlas Concorde stand offered an engaging insight into the latest drivers of innovation and trends in the sector.
Contemporary Architectural Language
Contemporary living styles are increasingly characterised by a design approach that prioritises natural elements. With Boost Vision, Atlas Concorde presented a collection at Cersaie in natural colours with a dual material soul, blending the rough compactness of concrete with the sensory texture of stone.
Boost Vision is part of the "The City – Spaces designed by Park" project, a coherent urban narrative where each part contributes to the overall meaning of the project. This integrated design system is inspired by Landscape Design, in which porcelain stoneware surfaces interact seamlessly between indoor and outdoor spaces with a strong architectural impact.
Expressive Colours
The desire to brighten up spaces with colour is an important trend confirmed by growing interest from industry professionals and consumers alike.
Within the Boost Vision collection by Atlas Concorde, the Corten, Brass and Steel variants emphasise the refined charm of bright and vibrant metallic colours. These new colour palettes perfectly complement the soft colours in the Boost Vision range, creating a highly evocative effect.
Soul Wellness
There is also growing demand for coverings, especially decorations, as tactile surfaces for intimate sensory pleasure and a sense of relaxation in private or public spaces, such as hotels or spas.
Vest responds to this need by reinterpreting the softness and lightness of architectural fabrics through the solidity and performance of ceramic.
By faithfully reproducing the texture of natural yarns, Vest transforms walls into elegant, perceptible surfaces, creating welcoming environments where materiality, comfort, and contemporary design exist in harmonious balance.
Timeless Flair
The timeless elegance of the marble effect is now an established trend, particularly with the confirmation of Travertine. The refinement and uniqueness of this marble has been revisited by Atlas Concorde in partnership with HBA, a renowned design studio in the hospitality sector, with the new Marvel T collection available in three variants: Navona, Halo, and Stone Veil.
It recalls the inimitable mastery of Italian sculptors working with travertine marble, the most iconic stone in Italian tradition.
Fabulous Scenography
In architectural spaces, considering the aesthetics of wall and floor coverings means enhancing and emphasising the identity of the space itself, like a backdrop with strongly characterised features.
The large porcelain stoneware slabs of the Marvel Gala collection, inspired by exclusive natural stones, captured the attention of visitors with a wow effect. Displayed on the walls like paintings to be admired, each slab appeared as a magnificent scene capable of transforming the space into an extraordinary visual experience.
Pure & Essential Style
The growing appeal of wood-effect porcelain stoneware is based on multiple elements, on the one hand its natural refinement and on the other the sense of warmth and tactile pleasure it evokes.
LOG
Atlas Concorde
It is a truthful reinterpretation of oak characterised
Innovation is pushing towards forms of uniformity and aesthetic purity for contemporary-style textures. Presented by Atlas Concorde, Log is created in collaboration with ITLAS, the company specialising in natural wood made in Italy. It is a truthful reinterpretation of oak characterised.
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